Telling Stories

Obama, and anyone else even the tiniest bit left of center, have had a tough time lately. Scott Brown’s victory in Massachusetts destroyed the Democrats’ so-called super-majority in the Senate putting already tenuous health care reform legislation on life support. So much for Ted Kennedy’s legacy. Then the Supreme Court decided that corporations, being the immortal fictitious superpersons that they are, are entitled to as much free speech as they can buy. Given the size of some of their coffers that’s quite a lot. Much more than Joe the Plumber or Betty the Waitress could afford.

I’m not exactly sure what those five Supreme Court justices were thinking, but the reasons for Scott Brown’s victory have been analyzed to death. Basically, Brown won because he told a better story while his lackluster opponent didn’t bother to tell a story at all. He presented himself as a man of the people, who drove an old pickup truck, who could show those corrupt do-nothing Washington insiders a thing or two. He promised to reign in government spending, lower taxes and kill the health care reform bill. Somehow this would produce jobs and security for everyone. Now you might argue that doesn’t make any sense, but Brown’s campaign told a story that made it feel right and people tend to vote with their guts more than their heads.

Progressives lack a cohesive and, more importantly, a compelling story. We tend to think speaking truth to power means providing people with the facts. If we only make the right information available, people will have no choice but to come to the logical and right conclusion. But speaking truth to power is more than spewing data; it is speaking the truth in a way people will hear it. They hear things like “public option” and fall asleep, but tell them you’re going to take away their “freedoms” and their ears perk up and their blood starts boiling.

How might progressives learn to tell better stories? For one thing, don’t be snobs. It’s amazing to me how many writers refuse to read some authors like Dan Brown or John Grisham on general principle. Well, why the hell not? It’s what people on the bus are reading. Don’t you want to be read?

The point is not to copy these authors word for word, or to flood the world with substandard literature (after all some stuff is popular because it’s actually good) but to discern the “rules” for constructing an engaging narrative for a general audience. People like to read about a black and white world. They like to read about people whose lives are more exciting than their own. They like snappy dialog without a whole lot of description. They like humor; they like pathos. They like good to triumph. They like a happy — or at least a fully resolved —ending.

More lessons in popular storycraft can be learned from watching top-rated TV shows, listening to the lyrics of country songs, etc. This is what holds peoples’ attention. Believe me, more people thought about the morality of torture watching Jack Bauer’s dark night of the soul on the last season of 24 than did reading Jane Mayer’s The Dark Side.

Watch and listen with an open mind — and learn the language that appeals to the masses. I once explained taxes to one of my more conservative colleagues in terms of tithing — and he got it. But I never would have come up with that analogy if I hadn’t taken the time to find out what tithing was.

Secondly, don’t be afraid to appeal to people’s emotions, specifically anger and fear. Anger and fear are mind killers for sure, but they also run deeper than blood. Many PSAs against health care reform play to people’s fear of change. You might not be able to keep your doctor. You will be forced to change health plans. You will lose what little security you have. Very few ads have spoken to the fear of having no health insurance at all. What if you break your arm, can’t pay rent for a couple of months and lose your apartment? What if you lose your job and your health insurance and you have Type 2 diabetes or high blood pressure? What if you get cancer (Delaware still has one of the highest cancer rates in the nation) and lose your job and insurance? Should you be so afraid in the world’s lone superpower? Should you be so fearful in a nation that bills itself as the greatest country on earth?

See? Sure beats talking about the “public option.”